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How Much Should Marketing Cost? – The Dangerous Guessing Game
Today we’re going to talk about the most boring of all boring subjects – money! Specifically how to tie the marketing budget to the outcome – what we call “Marketing Return on Investment or MROI”.
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The B2B Marketing Mindset – Get Your Mind Right
Today Bill Lowell and I are discussing what it means to have a B2B Marketing Mindset and why it’s the foundation of marketing success.
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How Not To Do LinkedIn: Are you doing this? Please Stop.
Today I’m going to share some of the most pathetic sales attempts in history from folks on LinkedIn.
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Too Much or Not Enough? – How to Set the Marketing Budget
There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
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Professional Facilitators: Deliver Better Outcomes
Bringing in an outside facilitator is often thought to be the domain of the Fortune 100/500 crowd, however many small and mid-sized businesses work with facilitators regularly in my experience. Having someone with specific skills in facilitation with added subject matter experience results in team collaborations that work.
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How to Double Your Price – The Secret Key: Enhancing Value Perception
What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means…
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Net Promoter Score – Vanity Metric or Powerful Tool?
Today we are talking to Amy Erato of WE Benefits about the sometimes controversial Net Promoter Score (NPS) – what it is, how to use it and how she has leveraged it to improve the customer experience.
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Getting the B2B Message Right
In this ‘cast Bill Lowell and I discuss one of the biggest challenges in Business-to-Business marketing: Messaging.
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The Truth About Consultants – How to Leverage an Expert for Fun and Profit
This week’s podcast shares how to properly leverage subject matter experts or “consultants”. They don’t know how to USE that third party expertise and apply it…
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Are You An Imposter? – Imposter Syndrome & Thought Leadership
66% of CEO’s report they struggle with imposter syndrome. In this podcast, we discuss the intersection of thought leadership and it’s natural kryptonite “imposter syndrome”.
