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Forget AI, Communities Are The New Internet
My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape?
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Do THIS Before Using AI
My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.
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WTF IS UP WITH MARKETING?
Today we have a guest who is asking the eternal question marketers face every day: W.T.F.
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Is Thought Leadership Dead In the Era of AI “Experts”?
Today I’m talking about thought leadership – what it is and if it still matters in the age of AI.
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FIRING A THIEF FIXED OUR OPS
In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know). Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing. Of course we fired her. That’s when…
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Is A.I. In Sales The Work Of The Devil?
Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he?
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The Profit Code Unlocked: What’s Holding You Back?
Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.
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Mastering Sales Playbooks – Strategy, process, and profit
In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.
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Selling Expertise: How To Leverage Influence
In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise.
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To Niche Or Not To Niche
If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche. You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint. “But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”…
