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Selling Expertise: How To Leverage Influence
In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise.
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To Niche Or Not To Niche
If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche. You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint. “But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”…
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The Biggest Sales Mistakes Made By Consultants, Coaches, and SMBs
Today we’ll be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making mistakes that are costing you money.
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Thought Leadership: Why and How
Consultant, author, speaker David Newman shares his insights for CEO’s and leaders who are considering raising their profile in the market – or not. We’ll cover why to consider a thought leader strategy, what that looks like and why it works when it comes to selling expertise.
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Getting In Front Of Customers At The Right Time
Today we are talking about how to be in front of the right people at the right time.
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Marketing Doesn’t Work
If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.
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Lost Marketing Hack
Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.
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Vendor or Trusted Advisor – What Are You?
Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why? Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is…
