Featured Episode

Adobe – False Advertising?

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers.

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About the podcast

In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more. 

If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge. 

Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals. 

Coming Soon! Free B2B Marketing Courses

Sign up to get early access to courses, tools, special subscriber content and much more. This is where the cool kids hang. Don’t worry, we won’t share your data and we don’t SPAM. 

The Team

Episodes

Adobe – False Advertising?

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers.

Read More »

How to Get Free Press – We Bust The Myths

Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press.

Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that.

Read More »

5 Marketing Don’ts for 2024

This week we are giving the the five DON’Ts – there are probably a lot more than five but it’s a start. It’s 2024 – last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed – except how you do marketing. Since COVID the market for every product and service has changed dramatically.

Read More »

What Works In 2024

If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that survived. If you aren’t satisfied with the results of your GTM strategy in this episode I’ll give you a roadmap to tune up your approach.

Read More »

This is Why Prospects Don’t Want to Talk to You.

Today we are talking about sweeping changes in the B2B market that affect every company and industry and why companies are almost universally seeing lower close rates, longer sales cycles and prospects that just don’t want to talk to them.

There are big changes afoot. We’ll help you understand the dynamic and give you strategies to adapt and overcome.

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Is Marketing Research a Waste of Money? Our Research Says: No

Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding the value of marketing research and asking the hard questions to help you figure out if research is right for your situation.

Read More »

Episodes

Adobe – False Advertising?

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers.

Read More »

How to Get Free Press – We Bust The Myths

Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press.

Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that.

Read More »

5 Marketing Don’ts for 2024

This week we are giving the the five DON’Ts – there are probably a lot more than five but it’s a start. It’s 2024 – last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed – except how you do marketing. Since COVID the market for every product and service has changed dramatically.

Read More »

What Works In 2024

If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that survived. If you aren’t satisfied with the results of your GTM strategy in this episode I’ll give you a roadmap to tune up your approach.

Read More »