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About the podcast

In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more. 

If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge. 

Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals. 

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The Team

Episodes

The Future of Marketing: Inspired or Expired?

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.

On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.

Read More »

Performance Marketing – Here’s How It Works

Performance marketing is all the rage but why do clients and agencies end up hating it?

You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?

Wrong, my poor, summer child. That’s not how it works.

Read More »

RFP = EVERYBODY LOSES

RFP’s are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process.

We’ll be discussing why our firms have a blanket policy on any RFP that comes across our desks – we file them in the circular file.

Read More »

Episodes

The Future of Marketing: Inspired or Expired?

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.

On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.

Read More »

Performance Marketing – Here’s How It Works

Performance marketing is all the rage but why do clients and agencies end up hating it?

You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?

Wrong, my poor, summer child. That’s not how it works.

Read More »

RFP = EVERYBODY LOSES

RFP’s are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process.

We’ll be discussing why our firms have a blanket policy on any RFP that comes across our desks – we file them in the circular file.

Read More »