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About the podcast

In weekly, live episodes, veteran marketers Pete Monfre and Bill Lowell share their knowledge about B2B marketing and sales, dispel marketing myths and blow the whistle on questionable marketing practices.

If you are responsible for driving growth, The B2B Marketing Mindset is a treasure trove of hard-won, practical experience.

Not only have they helped many of the world’s most successful B2B companies, they have faced the same challenges in growing their own companies.

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Recent Podcasts

Episodes

Is Marketing Research a Waste of Money? Our Research Says: No

Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding the value of marketing research and asking the hard questions to help you figure out if research is right for your situation.

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Is Price The Most Important Thing?

I wish I had a nickel for every time I’ve had a client insist that “Price is the most important thing to customers!” According to thousands of research projects, they are simply wrong. When you ask clients what matters most, eventually they’ll mention price, but it’s generally not their #1 priority.

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Professional Facilitators: Deliver Better Outcomes

Bringing in an outside facilitator is often thought to be the domain of the Fortune 100/500 crowd, however many small and mid-sized businesses work with facilitators regularly in my experience. Having someone with specific skills in facilitation with added subject matter experience results in team collaborations that work.

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Is Strategy Dead? (Again?)

Not this sh!t again. I swear this get’s asked every six months by the industry rags. Has the “Lean Start Up” model of fail fast and iterate made “strategy” obsolete? Bill Lowell and I answer the question once and for all.

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Episodes

Is Marketing Research a Waste of Money? Our Research Says: No

Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding the value of marketing research and asking the hard questions to help you figure out if research is right for your situation.

Read More »

Is Price The Most Important Thing?

I wish I had a nickel for every time I’ve had a client insist that “Price is the most important thing to customers!” According to thousands of research projects, they are simply wrong. When you ask clients what matters most, eventually they’ll mention price, but it’s generally not their #1 priority.

Read More »