Episodes

MULTI-MILLION $$ ADVICE

My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.

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How We Built Our Agencies

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

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Why CEOs Don’t Trust Marketing

Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership.

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How PR Works To Build Credibility

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.

There’s no secret to it – just good, old fashioned marketing.

Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.

She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.

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COLD EMAIL VS. COLD CALLS

Are cold calls and/or emails dead? Or are you doing it wrong?

Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.

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5 Skills Marketers Need in 2024

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career.

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