Selling Expertise: How To Leverage Influence
In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise.
In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise.
If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche.
You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint.
“But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”
This week I have master marketer Claudia Ring to tackle this important but narrow topic.
Today we’ll be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making mistakes that are costing you money.
Consultant, author, speaker David Newman shares his insights for CEO’s and leaders who are considering raising their profile in the market – or not.
We’ll cover why to consider a thought leader strategy, what that looks like and why it works when it comes to selling expertise.
Today we are talking about how to be in front of the right people at the right time.
If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.
For many agencies being acquired isn’t the end – it’s a new beginning.
Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.
Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why?
Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor.
