We’ve all heard the buzz about “vibe” marketing, vibe coding and vibe – everything and let’s be serious. If it has “vibe” in the name it means “Zero skill and a subscription to ChatGPT.”

In this episode of The B2B Marketing Mindset, I’m joined by Krystal Rudyk to explore what today’s marketers are missing.

My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape?

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Today we have a guest who is asking the eternal question marketers face every day: W.T.F.

In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know).

Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing.

Of course we fired her.

That’s when the shit really hit the fan.

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he? 

Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.

In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.