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About the podcast

In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more. 

If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge. 

Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals. 

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The Team

Episodes

Vendor or Trusted Advisor – What Are You?

Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why?

Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor.

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MULTI-MILLION $$ ADVICE

My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.

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How We Built Our Agencies

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

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How PR Works To Build Credibility

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.

There’s no secret to it – just good, old fashioned marketing.

Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.

She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.

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Episodes

Vendor or Trusted Advisor – What Are You?

Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why?

Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor.

Read More »

MULTI-MILLION $$ ADVICE

My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.

Read More »

How We Built Our Agencies

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

Read More »