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In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more.
If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge.
Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals.
Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.
Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why?
Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor.
Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.
My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.
In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.
Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.
Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership.
Today we share the five secrets to creating buyer personas that really connect with B2B buyers.
Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.
Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why?
Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor.
Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.
My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.
In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.
Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.
Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership.