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About the podcast

In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more. 

If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge. 

Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals. 

The Team

Episodes

Do THIS Before Using AI

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Read More »

FIRING A THIEF FIXED OUR OPS

In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know).

Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing.

Of course we fired her.

That’s when the shit really hit the fan.

Read More »

Is A.I. In Sales The Work Of The Devil?

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he? 

Read More »

The Profit Code Unlocked: What’s Holding You Back?

Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.

Read More »

Episodes

Do THIS Before Using AI

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Read More »

FIRING A THIEF FIXED OUR OPS

In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know).

Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing.

Of course we fired her.

That’s when the shit really hit the fan.

Read More »

Is A.I. In Sales The Work Of The Devil?

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he? 

Read More »

The Profit Code Unlocked: What’s Holding You Back?

Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.

Read More »