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Today we share the five secrets to creating buyer personas that really connect with B2B buyers.
A typical buyers persona might read like this:
Male
Born in 1948
Raised in the UK
Married twice
Lives in a castle
Wealthy and famous
However, that persona applies equally to King Charles and Ozzy Osbourne. See the problem here?
We’ll be running down the particulars with Naomi Soman from Similarweb to help you create personas that strike the hearts of buyers.