What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means to develop, enhance, and deliver VALUE.
It’s become a buzzword.
Today we talk about the marketing mechanisms and methods to enhance value perception – how the market perceives your offering in terms of its value – however they define it. What is the difference between a $.25 Bic ballpoint pen and a $650 Montblanc? They both do exactly the same thing. How can there be such an insane price difference?
Join Pete Monfre and Bill Lowell every Thursday at 11am CST for the B2B Marketing Mindset.