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The marketing industry is in a state of over saturation and fragmentation. That means it’s ripe for consolidation as larger agencies buy smaller agencies.
And it’s a buyers market.
My guest today is Tom Shipley – he’s building a mega agency through acquisition. We’ll be talking about the state of the market and why now is the time to sell your firm – or not.
For many agencies being acquired isn’t the end – it’s a new beginning.
• Why now?
• Brand Acquisition Criteria
• What is the 2Y3X program?
• What do you look for in a potential Acquisition?
• What motivates buyers?