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One thing I’m hearing more than every is “marketing doesn’t work for us” – usually it’s more specific – email doesn’t work, social doesn’t work, advertising doesn’t work – nothing works for these companies.
If marketing didn’t work, Apple, Coca-Cola, IBM, your competitors wouldn’t exist.
If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.
• Nothing works – now what?
• You are doing it wrong
• Your expectations are misguided
• Your assumptions are wrong
• MarCom for B2B – How it works