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In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.
What exactly is a Sales Playbook?
Are they unique to each company?
What are the key components of a sales playbook?
Who should “own” the playbook within the organization?
How can sales leaders ensure their team follows and benefits from the playbook?
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