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This week we are giving the the five DON’Ts – there are probably a lot more than five but it’s a start. It’s 2024 – last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed – except how you do marketing. Since COVID the market for every product and service has changed dramatically. If you aren’t satisfied with the results of your GTM strategy in this episode and future episodes we’ll give you a roadmap to tune up your approach.