Today we are joined by the Master Marketer of the week Scott Thomas to talk about how to get the sales team to work with the marketing team like one big, happy family.
We’re breaking down five reasons things go south plus our final thoughts at the end where we bring it all together.
- Different perspectives and incentives
- Leadership sees sales as more important
- No agreement on goals, definitions and data
- Lead handoff too soon
- Overall Lack of planning on both sides
Join us as we expand on these points and suggest some ways you can bring your teams together.