What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means…

Today we are talking to Amy Erato of WE Benefits about the sometimes controversial Net Promoter Score (NPS) – what it is, how to use it and how she has leveraged it to improve the customer experience.

In this ‘cast Bill Lowell and I discuss one of the biggest challenges in Business-to-Business marketing: Messaging.

This week’s podcast shares how to properly leverage subject matter experts or “consultants”. They don’t know how to USE that third party expertise and apply it…

66% of CEO’s report they struggle with imposter syndrome. In this podcast, we discuss the intersection of thought leadership and it’s natural kryptonite “imposter syndrome”.

This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood concept in marketing and sales. Bill Lowell and I untangle the great ball of yarn that is marketing in this video podcast.

Not this sh!t again. I swear this get’s asked every six months by the industry rags. Has the “Lean Start Up” model of fail fast and iterate made “strategy” obsolete? Bill Lowell and I answer the question once and for all.

UH-OH. We are ruffling some feathers today talking about the dumbest, most vapid, lame brained, AND MOST COMMON boondoggles we see over and over again in our practice.

It’s always a good idea to talk to customers, get feedback, etc. but they don’t want to hurt your feelings so they withhold the most important information you need. The painful information. The stuff you need to improve.

Today Bill Lowell and I discuss Relationship Marketing. I can’t count the number of times I’ve heard somebody say, “Marketing doesn’t work for us. Our business is all relationship driven.”