It’s always a good idea to talk to customers, get feedback, etc. but they don’t want to hurt your feelings so they withhold the most important information you need. The painful information. The stuff you need to improve.
This is a psychological thing – people generally don’t want to hurt your feelings, so they are less likely to give negative feedback to someone they know. But what if you could unlock what’s in your customer’s mind?
How would that impact revenue generation?