My Courses

Today’s special guest is Steve Harper, author, speaker, entrepreneur and networking master. Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We’ll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities.

It blows my mind that so many companies don’t know these two fundamental operational pieces that virtually ensure growth – or they do know, but execute them terribly. Bill and I talk about two Silver Bullets that make B2B companies grow. We’ll break each down so you understand how they work and share what we’ve…

Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers.

Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions.

Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press. Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that.

Today we are joined by the Master Marketer of the week Scott Thomas to talk about how to get the sales team to work with the marketing team like one big, happy family.

This week we are giving the the five DON’Ts – there are probably a lot more than five but it’s a start. It’s 2024 – last week I talked about the five things you MUST do in 2024 to thrive in the post COVID market landscape where everything has changed – except how you do…

If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that…

Today we are talking about the impact of TLC on marketing and sales – that’s Talent, Leadership and Culture not to be confused with TCB – Taking Care of Business. (That was Elvis). This is a big deal when it comes to hiring marketing and sales leadership. Wade’s company Cendea has a great process to…

On this episode of the B2B Marketing Mindset, we’re discussing lead generation; Types of leads, what doesn’t work, and what does.