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Performance marketing is all the rage but why do clients and agencies end up hating it?
You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?
Wrong, my poor, summer child. That’s not how it works.
Today we discuss performance marketing – upsides and downsides. We’ll share how it can work – but most clients who insist on paying for performance end up hating the idea once they understand it.
In this episode:
1. What is Performance Marketing?
2. All stick and no carrot for marketers
3. Overly complex agreements and high risk
4. Marketers lack control – measurement is haphazard
5. Scope of work plus flat fee is the way