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Problematic Prospects: How to Handle Them With Finesse
Today we tackle a sticky subject – problematic sales prospects and how to handle them without losing the sale (unless they are REALLY problematic…)
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Is Marketing Research a Waste of Money? Our Research Says: No
Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding…
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Six Red Flags When Hiring Marketers
The marketing industry is full of people who have absolutely no idea what they’re doing, but are still offering their services nonetheless. So, how do you spot phonies?
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What Is Thought Leadership? – Five Ways It Drives Success For Your Business
Thought leadership refers to the position of being a recognized and authoritative source of innovative and influential ideas within a particular industry, field, or subject. A thought leader is someone who is considered an expert and visionary in their area of expertise and who often drives conversations, shapes opinions, and influences the direction of that…
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Interns For Marketing? – Opportunities and Mistakes
Working with interns can be heaven or hell – that’s up to you. Today we share our experiences with interns, why you should consider working with them and mistakes we’ve learned over the years.
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Is Price The Most Important Thing?
I wish I had a nickel for every time I’ve had a client insist that “Price is the most important thing to customers!” According to thousands of research projects, they are simply wrong. When you ask clients what matters most, eventually they’ll mention price, but it’s generally not their #1 priority.
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Is Elon Nuts? – How To Flush Billions In Equity
Everyone’s favorite billionaire just took one of the world’s most recognized brands and tossed millions of its value out the window, and has left us all asking: is he nuts?
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How Much Should Marketing Cost? – The Dangerous Guessing Game
Today we’re going to talk about the most boring of all boring subjects – money! Specifically how to tie the marketing budget to the outcome – what we call “Marketing Return on Investment or MROI”.
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The B2B Marketing Mindset – Get Your Mind Right
Today Bill Lowell and I are discussing what it means to have a B2B Marketing Mindset and why it’s the foundation of marketing success.
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How Not To Do LinkedIn: Are you doing this? Please Stop.
Today I’m going to share some of the most pathetic sales attempts in history from folks on LinkedIn.