My Courses

Thought leadership refers to the position of being a recognized and authoritative source of innovative and influential ideas within a particular industry, field, or subject. A thought leader is someone who is considered an expert and visionary in their area of expertise and who often drives conversations, shapes opinions, and influences the direction of that…

Working with interns can be heaven or hell – that’s up to you. Today we share our experiences with interns, why you should consider working with them and mistakes we’ve learned over the years.

I wish I had a nickel for every time I’ve had a client insist that “Price is the most important thing to customers!” According to thousands of research projects, they are simply wrong. When you ask clients what matters most, eventually they’ll mention price, but it’s generally not their #1 priority.

Everyone’s favorite billionaire just took one of the world’s most recognized brands and tossed millions of its value out the window, and has left us all asking: is he nuts?

Today we’re going to talk about the most boring of all boring subjects – money! Specifically how to tie the marketing budget to the outcome – what we call “Marketing Return on Investment or MROI”.

Today Bill Lowell and I are discussing what it means to have a B2B Marketing Mindset and why it’s the foundation of marketing success.

Today I’m going to share some of the most pathetic sales attempts in history from folks on LinkedIn.

Bringing in an outside facilitator is often thought to be the domain of the Fortune 100/500 crowd, however many small and mid-sized businesses work with facilitators regularly in my experience. Having someone with specific skills in facilitation with added subject matter experience results in team collaborations that work.

What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means…