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What Works In 2024
If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that…
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Talent – Leadership – Culture: With Special Guest Wade Allen
Today we are talking about the impact of TLC on marketing and sales – that’s Talent, Leadership and Culture not to be confused with TCB – Taking Care of Business. (That was Elvis). This is a big deal when it comes to hiring marketing and sales leadership. Wade’s company Cendea has a great process to…
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How to Drive More, Better B2B Leads – The Secret Marketers Won’t Tell You
On this episode of the B2B Marketing Mindset, we’re discussing lead generation; Types of leads, what doesn’t work, and what does.
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Focus Group Nightmares – How, When, and Why to Use Focus Groups
Today we are talking about focus groups. What they are, why and how to use them. Stay tuned as we share focus groups gone wrong and much more.
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Are Your Marketing Expectations Unrealistic?
In this episode of the B2B Marketing Mindset, we discuss marketing technology: what it is, how to use it, and when to use it.
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This is Why Prospects Don’t Want to Talk to You.
Today we are talking about sweeping changes in the B2B market that affect every company and industry and why companies are almost universally seeing lower close rates, longer sales cycles and prospects that just don’t want to talk to them. There are big changes afoot. We’ll help you understand the dynamic and give you strategies…
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Are You Measuring Marketing Wrong?
Today we are talking about measuring the impact of marketing. Specifically, how to connect specific tactics with specific outcomes – and how difficult it can be to get it right.
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How to Prospect on LinkedIn (and How Not To)
Today we’ve got solid advice on using LinkedIn to prospect for new business. We’ll also share what not to do to avoid making the LinkedIn Gods angry and prospects irritable.
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Should Marketing Firms Offer Guarantees?
This is a sticky subject that upon which I hope I can shed some light. Clients often ask for a guarantee: “If I spend $ can you guarantee I’ll receive $$$?” It seems like a reasonable request.
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Tales From The Darkside – Crazy Stories From 30 Years in Marketing
Today we are sharing some crazy stories from our many years in the marketing industry. Bill and I have worked together for three decades and we like to think we’ve seen it all.
