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This is a sticky subject that upon which I hope I can shed some light. Clients often ask for a guarantee: “If I spend $ can you guarantee I’ll receive $$$?” It seems like a reasonable request. After all, clients look to marketing to help them grow their business and if an agency, firm or consultant is good, they should expect a return on their investment, right? Well, it’s not that simple. Do lawyers guarantee outcomes? Do doctors? Stock brokers? Is there anything in business that comes with a guarantee? Yet, I say yes, agencies should offer guarantees, it depends on what is being guaranteed. Today, I’ll share how we handle this type of situation, the different kinds of guarantees and which are the red flags of scammers.