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User Experience is Everything – How UX Drives Growth

https://media.blubrry.com/1473491/content.blubrry.com/1473491/User_Experience_Is_Everything-The_B2B_Marketing_Mindset.mp3

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User experience is a talked about a lot, and today we are getting into the finer points of UX with our special guest Jeannette Juetten.

User Experience – what is it?

Why is UE important?

How does research play a role in UE?

Why are personas important?

How does the user experience shape perception?

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