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I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes.
Yet so often marketers, digital agencies, consultants, et. al. are “yes men” – their primary goal is getting your money, not solving your problem.
This issue is seldom discussed but it’s huge because it’s very bad for clients who expect outcomes to end up with an agency or consultant that will deliver on any hair brained idea I might have just because they need to meet a sales quota.
I want them focused on my objectives.
1. What is Appeasement marketing?
2. What is Results marketing?
3. Many marketers appease clients
4. Clients want results
5. Results marketing puts clients first