My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape?

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Today we have a guest who is asking the eternal question marketers face every day: W.T.F.

In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know).

Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing.

Of course we fired her.

That’s when the shit really hit the fan.

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he? 

Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.

In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.

If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche.

You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint.

“But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”

This week I have master marketer Claudia Ring to tackle this important but narrow topic.

Today we’ll be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making mistakes that are costing you money.

Consultant, author, speaker David Newman shares his insights for CEO’s and leaders who are considering raising their profile in the market – or not.

We’ll cover why to consider a thought leader strategy, what that looks like and why it works when it comes to selling expertise.