Today we are talking about measuring the impact of marketing. Specifically, how to connect specific tactics with specific outcomes – and how difficult it can be to get it right.

Today we’ve got solid advice on using LinkedIn to prospect for new business. We’ll also share what not to do to avoid making the LinkedIn Gods angry and prospects irritable.

This is a sticky subject that upon which I hope I can shed some light. Clients often ask for a guarantee: “If I spend $ can you guarantee I’ll receive $$$?” It seems like a reasonable request.

Today we are sharing some crazy stories from our many years in the marketing industry. Bill and I have worked together for three decades and we like to think we’ve seen it all.

Today we tackle a sticky subject – problematic sales prospects and how to handle them without losing the sale (unless they are REALLY problematic…)

Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding the value of marketing research and asking the hard questions to help you figure out if research is right for your situation.

The marketing industry is full of people who have absolutely no idea what they’re doing, but are still offering their services nonetheless. So, how do you spot phonies?

Thought leadership refers to the position of being a recognized and authoritative source of innovative and influential ideas within a particular industry, field, or subject. A thought leader is someone who is considered an expert and visionary in their area of expertise and who often drives conversations, shapes opinions, and influences the direction of that field.

Working with interns can be heaven or hell – that’s up to you. Today we share our experiences with interns, why you should consider working with them and mistakes we’ve learned over the years.

I wish I had a nickel for every time I’ve had a client insist that “Price is the most important thing to customers!” According to thousands of research projects, they are simply wrong. When you ask clients what matters most, eventually they’ll mention price, but it’s generally not their #1 priority.