This is Why Prospects Don’t Want to Talk to You.

Today we are talking about sweeping changes in the B2B market that affect every company and industry and why companies are almost universally seeing lower close rates, longer sales cycles and prospects that just don’t want to talk to them.

There are big changes afoot. We’ll help you understand the dynamic and give you strategies to adapt and overcome.

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Is Marketing Research a Waste of Money? Our Research Says: No

Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding the value of marketing research and asking the hard questions to help you figure out if research is right for your situation.

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