Today we are talking about focus groups. What they are, why and how to use them. Stay tuned as we share focus groups gone wrong and much more.

In this episode of the B2B Marketing Mindset, we discuss marketing technology: what it is, how to use it, and when to use it.

Today we are talking about sweeping changes in the B2B market that affect every company and industry and why companies are almost universally seeing lower close rates, longer sales cycles and prospects that just don’t want to talk to them.

There are big changes afoot. We’ll help you understand the dynamic and give you strategies to adapt and overcome.

Today we are talking about measuring the impact of marketing. Specifically, how to connect specific tactics with specific outcomes – and how difficult it can be to get it right.

Today we’ve got solid advice on using LinkedIn to prospect for new business. We’ll also share what not to do to avoid making the LinkedIn Gods angry and prospects irritable.

This is a sticky subject that upon which I hope I can shed some light. Clients often ask for a guarantee: “If I spend $ can you guarantee I’ll receive $$$?” It seems like a reasonable request.

Today we are sharing some crazy stories from our many years in the marketing industry. Bill and I have worked together for three decades and we like to think we’ve seen it all.

Today we tackle a sticky subject – problematic sales prospects and how to handle them without losing the sale (unless they are REALLY problematic…)

Like many things “marketing” the answer is: “It depends”. Another question is “Do you like gambling?” I personally don’t gamble. I don’t think it’s wrong. I think it’s stupid and expensive. When it comes to our clients, they don’t pay us to gamble with their money. That’s where research comes in. Today we are unwinding the value of marketing research and asking the hard questions to help you figure out if research is right for your situation.

The marketing industry is full of people who have absolutely no idea what they’re doing, but are still offering their services nonetheless. So, how do you spot phonies?