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About the podcast

In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more. 

If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge. 

Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals. 

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The Team

Episodes

How We Built Our Agencies

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

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How PR Works To Build Credibility

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.

There’s no secret to it – just good, old fashioned marketing.

Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.

She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.

Read More »

COLD EMAIL VS. COLD CALLS

Are cold calls and/or emails dead? Or are you doing it wrong?

Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.

Read More »

5 Skills Marketers Need in 2024

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career.

Read More »

Episodes

How We Built Our Agencies

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

Read More »

How PR Works To Build Credibility

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.

There’s no secret to it – just good, old fashioned marketing.

Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.

She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.

Read More »

COLD EMAIL VS. COLD CALLS

Are cold calls and/or emails dead? Or are you doing it wrong?

Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.

Read More »

5 Skills Marketers Need in 2024

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career.

Read More »