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In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more.
If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge.
Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals.
This week we are hanging out with Kenny Lange, an organizational and leadership coach, to talk about sales. Specifically, how to avoid the trap of traditional selling where you cajole, plead, bully, convince, push and stalk prospects.
User experience is a talked about a lot, and today we are getting into the finer points of UX with our special guest Jeannette Juetten.
Don’t sit around and wait for the phone to ring. Personal interaction is back in vogue and in today’s episode we share the most effective ways to drive more referrals and position yourself and your business as the “go to” for whatever it is that you do.
There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.
On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.
Performance marketing is all the rage but why do clients and agencies end up hating it?
You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?
Wrong, my poor, summer child. That’s not how it works.
I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes.
RFP’s are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process.
We’ll be discussing why our firms have a blanket policy on any RFP that comes across our desks – we file them in the circular file.
In the Age Of Hand Sanitizer, we’ll share some ways you can leverage in person and virtual events to get the maximum return on your investment, with special guest Anna Bahr
Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.)
This is a wild subject that has massive implications for the world of business and even civilization.
Is SkyNet here? Will cockroaches win? Find out in this week’s B2B Marketing Mindset.
Have you recently started a marketing services business, agency or consultancy? Or maybe you’ve been in business a few years and have hit a ceiling in terms of growth. If so, you’ll want to pay close attention to today’s episode because I’m going to share how we went from a cramped office above an auto parts store to one of the hottest agencies in Milwaukee, billing over six million in fees.
I can really related to today’s program because I’ve faced these common company killing problems in my own business, and I’ve helped other consultants and marketing services firms overcome them.
This week we are hanging out with Kenny Lange, an organizational and leadership coach, to talk about sales. Specifically, how to avoid the trap of traditional selling where you cajole, plead, bully, convince, push and stalk prospects.
User experience is a talked about a lot, and today we are getting into the finer points of UX with our special guest Jeannette Juetten.
Don’t sit around and wait for the phone to ring. Personal interaction is back in vogue and in today’s episode we share the most effective ways to drive more referrals and position yourself and your business as the “go to” for whatever it is that you do.
There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.
On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.
Performance marketing is all the rage but why do clients and agencies end up hating it?
You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?
Wrong, my poor, summer child. That’s not how it works.
I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes.