In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more.
If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge.
Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals.
This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood concept in marketing and sales. Bill Lowell and I untangle the great ball of yarn that is marketing in this video podcast.
Today my guest is Dan Klopp and we are talking about a topic that is sure to confuse and amuse.
There is a huge difference between a “market expert” and a “marketing expert” and if you get them mixed up – that’s probably going to be an expensive mistake.