Podcast: Play in new window | Download
Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press.
Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that.
- Is “free press a thing?”
- DIY or PR Partner?
- What is the most important factor in getting coverage?
- Why do press relations? (What they can expect from the effort)
- How to leverage coverage to extend reach
- Final Thoughts