this week's episode

COLD EMAIL VS. COLD CALLS

Are cold calls and/or emails dead? Or are you doing it wrong?

Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.

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About the podcast

In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more. 

If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge. 

Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals. 

Coming Soon! Free B2B Marketing Courses

Sign up to get early access to courses, tools, special subscriber content and much more. This is where the cool kids hang. Don’t worry, we won’t share your data and we don’t SPAM. 

The Team

Episodes

The Future of Marketing: Inspired or Expired?

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.

On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.

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Performance Marketing – Here’s How It Works

Performance marketing is all the rage but why do clients and agencies end up hating it?

You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?

Wrong, my poor, summer child. That’s not how it works.

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RFP = EVERYBODY LOSES

RFP’s are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process.

We’ll be discussing why our firms have a blanket policy on any RFP that comes across our desks – we file them in the circular file.

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Welcome A.I. Overlords

Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.)

This is a wild subject that has massive implications for the world of business and even civilization.

Is SkyNet here? Will cockroaches win? Find out in this week’s B2B Marketing Mindset.

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How To Get More Referrals From Your Professional Network

Today’s special guest is Steve Harper, author, speaker, entrepreneur and networking master.

Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We’ll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities.

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Two Silver Bullets For Growth

It blows my mind that so many companies don’t know these two fundamental operational pieces that virtually ensure growth – or they do know, but execute them terribly.

Bill and I talk about two Silver Bullets that make B2B companies grow. We’ll break each down so you understand how they work and share what we’ve learned from running our own B2B firms and working with hundreds of B2B clients to help them grow.

Get these two things right and you’ll see profitable growth.

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Episodes

The Future of Marketing: Inspired or Expired?

There is a lot of talk lately about the future of marketing – whether it’s A.I. or the ever changing algorithms of social media or whatever flavor of the week tech platform – we thought we’d go right to the source and talk to a young marketer to get the scoop.

On this week’s episode we talk to Julia – a recent college graduate about how her generation sees the industry.

Read More »

Performance Marketing – Here’s How It Works

Performance marketing is all the rage but why do clients and agencies end up hating it?

You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?

Wrong, my poor, summer child. That’s not how it works.

Read More »

RFP = EVERYBODY LOSES

RFP’s are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process.

We’ll be discussing why our firms have a blanket policy on any RFP that comes across our desks – we file them in the circular file.

Read More »

Welcome A.I. Overlords

Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.)

This is a wild subject that has massive implications for the world of business and even civilization.

Is SkyNet here? Will cockroaches win? Find out in this week’s B2B Marketing Mindset.

Read More »