If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche.
You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint.
“But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”
This week I have master marketer Claudia Ring to tackle this important but narrow topic.
In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more.
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Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.
My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.
In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.
Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.
Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership.
Today we share the five secrets to creating buyer personas that really connect with B2B buyers.
Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.
There’s no secret to it – just good, old fashioned marketing.
Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.
She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.
Today, we’ll be talking to Jeremy Shere from Expert Content Pros to understand how to use video to directly drive the funnel, how it works and new A.I. tools to make producing video more efficient.
Are cold calls and/or emails dead? Or are you doing it wrong?
Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.
Being a vendor sucks that’s not something that you should aspire to. You want to be a trusted advisor but how and why?
Well, worry, not because that’s what today’s episode is about why it sucks to be a vendor why it’s only slightly better to be a solution provider and how awesome it is to be a trusted advisor.
Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.
My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.
In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.
Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.
Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership.
Today we share the five secrets to creating buyer personas that really connect with B2B buyers.
Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.
There’s no secret to it – just good, old fashioned marketing.
Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.
She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.