Performance marketing is all the rage but why do clients and agencies end up hating it?
You hire a marketing agency or firm for results. You feel like you are paying for those results. So it makes sense to only pay if those results are delivered. Right?
Wrong, my poor, summer child. That’s not how it works.
I don’t know about you but when I buy expertise, I don’t want to be appeased – I want that expert focused on results and outcomes.
RFP’s are fine for buying paper clips and desks. But using them to hire expertise is a recipe for disaster for everyone involved in this outdated and exploitive process.
We’ll be discussing why our firms have a blanket policy on any RFP that comes across our desks – we file them in the circular file.
In the Age Of Hand Sanitizer, we’ll share some ways you can leverage in person and virtual events to get the maximum return on your investment, with special guest Anna Bahr
Today’s guest is Tim Hayden from Brain+Trust and he’s schooling us on the real A.I. you need to be worried about (and it’s not ChatGPT or anything on the market – yet.)
This is a wild subject that has massive implications for the world of business and even civilization.
Is SkyNet here? Will cockroaches win? Find out in this week’s B2B Marketing Mindset.
Today’s special guest is Steve Harper, author, speaker, entrepreneur and networking master.
Steve is sharing his secrets and methods to drive more referrals and word of mouth for your business. We’ll talk about leveraging your professional network to build social capital and go from waiting for the phone to ring to deliberately driving opportunities.
It blows my mind that so many companies don’t know these two fundamental operational pieces that virtually ensure growth – or they do know, but execute them terribly.
Bill and I talk about two Silver Bullets that make B2B companies grow. We’ll break each down so you understand how they work and share what we’ve learned from running our own B2B firms and working with hundreds of B2B clients to help them grow.
Get these two things right and you’ll see profitable growth.
Today I yell at the sky about how companies like Canva and Adobe lie about their products, disparage the marketing industry and insult their customers by showing them as goofy goobers.
Today we discuss the advantages of bringing in outsiders to your company to move decision making faster while making better decisions.
Today we are unlocking the mysteries of how publicity and PR work to help you score some sweet press.
Do you find yourself wondering “Why do my competitors get press coverage – why not us?” Join us with Master Marketer of the Week Lisa O’Neil and find out what’s up with that.