If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche.
You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint.
“But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!”
This week I have master marketer Claudia Ring to tackle this important but narrow topic.
In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more.
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Today we take a critical look at the future of Artificial Intelligence in sales and marketing.
Our guest is Bill Leake with Apogee Results together with my co-host William Lowell.
A.I. tells us the dangers of…uh…itself
In this podcast I’m telling the truth about nasty networkers – the folks you hide from and mock behind their backs.
Today my guest is Dan Klopp and we are talking about a topic that is sure to confuse and amuse.
There is a huge difference between a “market expert” and a “marketing expert” and if you get them mixed up – that’s probably going to be an expensive mistake.