Marketing Doesn’t Work
If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.
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If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.
In weekly episodes streamed live on LinkedIn, Facebook, Twitter and YouTube, veteran marketers Pete Monfre and Bill Lowell share decades of hard-earned wisdom, interview Master Marketers, host panels on cutting edge topics and more.
If you are relatively new to marketing and want to enhance your skills or if you are a veteran marketer keeping up with the latest approaches, The B2B Marketing Mindset is a treasure trove of free knowledge.
Soon we’ll be launching free B2B Marketing courses to help you become a Master Marketer either for your own business or to advance your career goals.
Today Bill Lowell and I are discussing what it means to have a B2B Marketing Mindset and why it’s the foundation of marketing success.
Today I’m going to share some of the most pathetic sales attempts in history from folks on LinkedIn.
There are many ways to set sales and/or marketing budgets, so how do you choose the right one?
Bringing in an outside facilitator is often thought to be the domain of the Fortune 100/500 crowd, however many small and mid-sized businesses work with facilitators regularly in my experience. Having someone with specific skills in facilitation with added subject matter experience results in team collaborations that work.
What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means…
Today we are talking to Amy Erato of WE Benefits about the sometimes controversial Net Promoter Score (NPS) – what it is, how to use it and how she has leveraged it to improve the customer experience.
In this ‘cast Bill Lowell and I discuss one of the biggest challenges in Business-to-Business marketing: Messaging.
This week’s podcast shares how to properly leverage subject matter experts or “consultants”. They don’t know how to USE that third party expertise and apply it…
66% of CEO’s report they struggle with imposter syndrome. In this podcast, we discuss the intersection of thought leadership and it’s natural kryptonite “imposter syndrome”.
The marketing industry is full of people who have absolutely no idea what they’re doing, but are still offering their services nonetheless. So, how do you spot phonies?
Thought leadership refers to the position of being a recognized and authoritative source of innovative and influential ideas within a particular industry, field, or subject. A thought leader is someone who is considered an expert and visionary in their area of expertise and who often drives conversations, shapes opinions, and influences the direction of that field.
Working with interns can be heaven or hell – that’s up to you. Today we share our experiences with interns, why you should consider working with them and mistakes we’ve learned over the years.
I wish I had a nickel for every time I’ve had a client insist that “Price is the most important thing to customers!” According to thousands of research projects, they are simply wrong. When you ask clients what matters most, eventually they’ll mention price, but it’s generally not their #1 priority.
Everyone’s favorite billionaire just took one of the world’s most recognized brands and tossed millions of its value out the window, and has left us all asking: is he nuts?
Today we’re going to talk about the most boring of all boring subjects – money! Specifically how to tie the marketing budget to the outcome – what we call “Marketing Return on Investment or MROI”.
Today Bill Lowell and I are discussing what it means to have a B2B Marketing Mindset and why it’s the foundation of marketing success.
Today I’m going to share some of the most pathetic sales attempts in history from folks on LinkedIn.